Instagram is a whole different animal when it comes to social media. From links that can’t be clicked to an interactive news feed that hardly exists, you may find that Instagram is one place you are struggling to grow a following. Here are five tips to grow a yoga following on Instagram and how to get people to click … Continue reading 5 Tips to Grow a Yoga Following on Instagram
What makes a successful Instagram giveaway? What should you include in your giveaways to deliver the best results? Here’s a breakdown of six tips to make your Instagram contests super successful: 1. Like to Win When you post an image about your contest, make sure the first thing you ask contestants to do is like the picture. The more “likes” on … Continue reading 6 Instagram Contest Tips for Yoga Brands
You’ve got a great idea for a special event or workshop. You’ve contacted the teacher and arranged for their participation. You’ve made sure the studio is available. You’ve written up a great event description. You’ve even given yourself plenty of time to prepare for the event. But how do you get the word out? Marketing … Continue reading The Do’s and Don’ts of Promoting a Yoga Event
Yes, you practice your Hatha yoga postures to cleanse and purify the body, but what do you put in your body as fuel? How do your food choices affect your inner and outer environments? Are you supporting your practice with your daily choices or working against the benefits of yoga? Yoga and purification of the … Continue reading Eat Like a Yogi – Cleanse the Inner and Outer Worlds
The craze for hot yoga has never been more fervent than it is right now. From London to Los Angeles, hot studios are springing up, offering everything from rigid Bikram classes to heated flow practices. And students love them. From beginners to yogis who’ve done it all, turning up the temperature brings a fun added … Continue reading How to Keep Students Safe In Hot Yoga
It seems like every day a new trend comes up in the fitness world and everybody jumps on board. Whether it’s the intensity of HIIT training or the grace of aerial yoga, workouts and class offerings are constantly evolving to meet students’ increasingly sophisticated needs. And it’s not just in gyms. A quick look at … Continue reading Should you add non-yoga classes to your schedule?
The chances are it’s been a long slow labor of love to get here. You dared to dream. You knew you wouldn’t settle until you owned your own retreat space. And now, you do. The trouble is as yogis start piling through your Om inaugurated doors, you feel like there is more you could do … Continue reading 7 common mistakes of yoga retreat centers
Yoga and wellness has become one of the fastest growing sectors and is now over a 20 billion dollar sector. This is probably why you are getting in on the action. You have a great idea, now how do you market your product to this community? Do you know what makes a yogi tick? As … Continue reading What Makes A Yogi Tick?
Traveling as a yoga teacher is very exciting: It gives students an opportunity to explore many new approaches to their yoga practice, and teachers a chance to reach a much larger audience. But at times it can be difficult for students. As an expat and yogi living in Chiang Mai Thailand, I’ve had to watch … Continue reading Tips for Traveling Yoga Teachers
Workshops are a key part of the yoga business. It’s a great opportunity to bring in teachers, styles and ideas that are new to students and will help them expand their practice. Workshops, especially ones geared toward beginners or ones that offer a unique style of yoga, can also be a good tool to boost … Continue reading How to Host a Successful Yoga Workshop