Chances are, like most studio owners, you see your student base shift with the seasons. People come and go throughout the year, whether it’s because of time constraints, being out of town, work conflicts or any of a host of other reasons that can make taking the time to for yoga a challenge. You’ve probably … Continue reading Falling into Yoga: Tips for Seasonal Beginner Offers
All posts by Mary Scoviak
You’ve got a great idea for a special event or workshop. You’ve contacted the teacher and arranged for their participation. You’ve made sure the studio is available. You’ve written up a great event description. You’ve even given yourself plenty of time to prepare for the event. But how do you get the word out? Marketing … Continue reading The Do’s and Don’ts of Promoting a Yoga Event
It’s no secret that music can make or break any kind of wellness class. From the upbeat tunes in a favorite spin class to the soothing sounds of mantras in a yoga practice, the soundscape of a class sets the mood, tone and pace for its duration. As a yoga teacher, your music needs are … Continue reading How to Incorporate Music into Your Class Without Overpowering It
The craze for hot yoga has never been more fervent than it is right now. From London to Los Angeles, hot studios are springing up, offering everything from rigid Bikram classes to heated flow practices. And students love them. From beginners to yogis who’ve done it all, turning up the temperature brings a fun added … Continue reading How to Keep Students Safe In Hot Yoga
It seems like every day a new trend comes up in the fitness world and everybody jumps on board. Whether it’s the intensity of HIIT training or the grace of aerial yoga, workouts and class offerings are constantly evolving to meet students’ increasingly sophisticated needs. And it’s not just in gyms. A quick look at … Continue reading Should you add non-yoga classes to your schedule?
No matter how old we get, warm weather is still the signal to head outdoors and play. Whether it’s a beach or a summer hike in the woods, being outside is even more appealing this time of year. But, while warm weather makes for amazing picnics and barbeques, it can also make it harder to … Continue reading Keep your yoga students engaged this summer
Workshops are a key part of the yoga business. It’s a great opportunity to bring in teachers, styles and ideas that are new to students and will help them expand their practice. Workshops, especially ones geared toward beginners or ones that offer a unique style of yoga, can also be a good tool to boost … Continue reading How to Host a Successful Yoga Workshop
Ahimsa, or non-harming, is a key tenet of yogic practice. From being kind to others to avoiding animal products, chances are most of your students have already incorporated some aspects of that ancient principle into the lives. And, they’ve come to expect a major commitment from their favorite studio to do the same. Regardless of … Continue reading Tips for Making Your Studio More Eco-Friendly
A great way for yoga studios to get more students in the door is to build a beginner yoga series. Every yogi has to start somewhere. Even if they first hit the mat with a book or DVD in hand, chances are at some point they’ll want to try a class in a yoga studio. … Continue reading 8 Tips for Building and Marketing a Beginner Yoga Series
The first order of business for any yoga studio is attracting a strong base of students. Savvy yoga studio owners get creative to market their yoga studio with offers that make potential students sit up and take notice. Once in the door, yoga studios can worry about getting yoga students to want to come back. … Continue reading Marketing A Yoga Studio: 4 Tips for Getting Students in the Door