Here are ten yoga marketing ideas to try in 2017 which can be incorporated into your marketing strategy, to help grow your audience, acquire more clients and drive sales. 1. Facebook ads targeting local yogis Facebook has become one of the most powerful platforms for online advertising. With over a billion active users it is … Continue reading 10 Yoga Marketing Ideas To Try In 2017
Instagram is a whole different animal when it comes to social media. From links that can’t be clicked to an interactive news feed that hardly exists, you may find that Instagram is one place you are struggling to grow a following. Here are five tips to grow a yoga following on Instagram and how to get people to click … Continue reading 5 Tips to Grow a Yoga Following on Instagram
What makes a successful Instagram giveaway? What should you include in your giveaways to deliver the best results? Here’s a breakdown of six tips to make your Instagram contests super successful: 1. Like to Win When you post an image about your contest, make sure the first thing you ask contestants to do is like the picture. The more “likes” on … Continue reading 6 Instagram Contest Tips for Yoga Brands
Chances are, like most studio owners, you see your student base shift with the seasons. People come and go throughout the year, whether it’s because of time constraints, being out of town, work conflicts or any of a host of other reasons that can make taking the time to for yoga a challenge. You’ve probably … Continue reading Falling into Yoga: Tips for Seasonal Beginner Offers
You’ve got a great idea for a special event or workshop. You’ve contacted the teacher and arranged for their participation. You’ve made sure the studio is available. You’ve written up a great event description. You’ve even given yourself plenty of time to prepare for the event. But how do you get the word out? Marketing … Continue reading The Do’s and Don’ts of Promoting a Yoga Event
It’s no secret that music can make or break any kind of wellness class. From the upbeat tunes in a favorite spin class to the soothing sounds of mantras in a yoga practice, the soundscape of a class sets the mood, tone and pace for its duration. As a yoga teacher, your music needs are … Continue reading How to Incorporate Music into Your Class Without Overpowering It
Yes, you practice your Hatha yoga postures to cleanse and purify the body, but what do you put in your body as fuel? How do your food choices affect your inner and outer environments? Are you supporting your practice with your daily choices or working against the benefits of yoga? Yoga and purification of the … Continue reading Eat Like a Yogi – Cleanse the Inner and Outer Worlds
The craze for hot yoga has never been more fervent than it is right now. From London to Los Angeles, hot studios are springing up, offering everything from rigid Bikram classes to heated flow practices. And students love them. From beginners to yogis who’ve done it all, turning up the temperature brings a fun added … Continue reading How to Keep Students Safe In Hot Yoga
The days when a vacation was a great excuse to not practice yoga and to overindulge is losing its luster. We have fewer excuses in this age of connectivity, consciousness and wellness. Not to mention, the increasing number of people who travel for work and still want to maintain a regular practice. We can’t always … Continue reading 7 Ways to Practice Yoga On-the-Go
It seems like every day a new trend comes up in the fitness world and everybody jumps on board. Whether it’s the intensity of HIIT training or the grace of aerial yoga, workouts and class offerings are constantly evolving to meet students’ increasingly sophisticated needs. And it’s not just in gyms. A quick look at … Continue reading Should you add non-yoga classes to your schedule?