The chances are it’s been a long slow labor of love to get here. You dared to dream. You knew you wouldn’t settle until you owned your own retreat space. And now, you do. The trouble is as yogis start piling through your Om inaugurated doors, you feel like there is more you could do … Continue reading 7 common mistakes of yoga retreat centers
No matter how old we get, warm weather is still the signal to head outdoors and play. Whether it’s a beach or a summer hike in the woods, being outside is even more appealing this time of year. But, while warm weather makes for amazing picnics and barbeques, it can also make it harder to … Continue reading Keep your yoga students engaged this summer
Yoga and wellness has become one of the fastest growing sectors and is now over a 20 billion dollar sector. This is probably why you are getting in on the action. You have a great idea, now how do you market your product to this community? Do you know what makes a yogi tick? As … Continue reading What Makes A Yogi Tick?
Traveling as a yoga teacher is very exciting: It gives students an opportunity to explore many new approaches to their yoga practice, and teachers a chance to reach a much larger audience. But at times it can be difficult for students. As an expat and yogi living in Chiang Mai Thailand, I’ve had to watch … Continue reading Tips for Traveling Yoga Teachers
Workshops are a key part of the yoga business. It’s a great opportunity to bring in teachers, styles and ideas that are new to students and will help them expand their practice. Workshops, especially ones geared toward beginners or ones that offer a unique style of yoga, can also be a good tool to boost … Continue reading How to Host a Successful Yoga Workshop
Enter for a chance to win! I don’t know about you, but I love entering contests for a chance to win. I figure if I enter enough contests, I’ll win something eventually. Contests create a fun atmosphere to engage with brands and with others in a like-minded community. And who doesn’t like a little healthy … Continue reading How to Market Your Brand Through Contests
Ahimsa, or non-harming, is a key tenet of yogic practice. From being kind to others to avoiding animal products, chances are most of your students have already incorporated some aspects of that ancient principle into the lives. And, they’ve come to expect a major commitment from their favorite studio to do the same. Regardless of … Continue reading Tips for Making Your Studio More Eco-Friendly
So you quit your job and invested in your Yoga Teacher Training. Clutching nothing but a one-way ticket to Bali and a dream, you boarded a plane; your backpack brimming with your favorite Lululemon. You bent and breathed and bankrolled a journey of self discovery that has lead you to be the skilled and accomplished … Continue reading A Practical Guide to Pricing your Yoga Services
A yoga teacher training is a high cost product that requires high touch sales. There is a lot of noise and competition out there. Make sure you have done your research before marketing your training, so you’re able to easily answer students’ questions about your program in relationship to the larger market. To begin, consider … Continue reading How to Market a Yoga Teacher Training
Amazon is the largest online marketplace in the United States, netting over 85 million unique visitors every month. If your products aren’t listed on Amazon, you are missing a huge opportunity to reach millions of customers every day. That sounds simple enough, but how do you get started? And once your products are listed on … Continue reading How to Sell on Amazon: Part 1