Yoga Dudes Photo Contest

5 Yoga Advertising Ideas to Try in 2015

Sometimes advertising campaigns can get a little boring. Jumpstart your yoga advertising with these 5 awesome yoga advertising ideas:

Yoga Photo Contest

Photo contests are a great way to get yogis to engage with your brand on social media and generate amazing user generated content.

  • Great photos from your brand’s fans that can be used in other promotions.
  • Fans love to share their own photos to friends on social media sites.
  • People like, share, comment and retweet photos more frequently when posted by friends.


  • Choose s specific focus for the contest that can by anything from a yoga pose, style or movement to pictures of yoga in exotic locations.
  • Give away a great prize for the winner of the contest such as a free product or retreat.
  • Promote the photos that people submit to your contest across social media channels.
  • Consider using social media ads on sites like Facebook to increase the reach of your contests and increase engagement.

Create A Promo Video

A short video that is compelling and inspires yogis can get shared  a lot, providing great exposure for your brand.


  • Additional exposure on social media from people sharing the video clip with their friends and followers.
  • Generates links to your social media accounts and website where you post the video.
  • A more powerful way to engage potential consumers for your brand than just photos or written words.


  • Keep your video less than 2 minutes in lenghth and ensure it has a compelling message and visuals.
  • Include an intro screen with your brands name and a tagline.
  • The first 10-15 seconds need to be compelling to help ensure people watch the entire video.
  • Include a call to action at the end of the video that asks viewers to share the video with their friends.

Interview Yogis

Interviewing yoga experts or yogis with an interesting story is a great way to create unique content that resonates with yoga practioners.

Get to know Jennifer Aniston’s yoga instructor and her “Yogalosophy”
Ex: Kicking Asana and Taking Names: A Q&A with Yoga Expert Mandy Ingber


  • The yogi you interview is likely to get your brand additional expsure to their fans and followers by sharing the interview.
  • Provides your blog with unique content that isn’t available anywhere else.
  • Improves your search engine ranking from people linking to the interview and sharing it on social media sites.


  • Interview yogis that already have a large audience on social media or a popular blog.
  • Email interview questions to make it easier for people to participate in the interview.
  • Add an introduction and conclusion instead of just publishing a copy of the questions and answers from the interview.


Partnering with other complimentary brands or influential yogis is a great way to reach a new audience and grow the influence of your brand.

  • Build relationships with other brands and influencers.
  • Reach a new audience of yogis without spending money on ads or features in influential yoga websites.


  • Work with brands and influential yogis that you can continue to work with on more than just one co-promotional campaign.
  • Create a great concept for the co-promotion campaign that yogis will find engaging.
  • Clearly communicate goals and responsiblities with your co-promotion partner so everyone does their part to make the campaign a success.

Host A Yoga Challenge

Creating a yoga challenge such as a 30 day hot yoga or 10 day handstand challenge is a great way to generate ongoing engagement on social media.

 10-Day Bryce Yoga Challenge
Ex: Absolute Yoga Academy and Bryce Yoga Challenge


  • Get your fans and their friends promoting the yoga challenge for mulitple days as opposed to a single short lived campaign.
  • Acquire new fans, followers and links to your website and social media accounts from participants.
  • Generates lots of great visual content that can be shared on social media and made into compelling posts.


  • Make the challenge unique enough that people are excited to participate.
  • Raffle off a great prize or select a winner for the challenge to motivate yogis to participate.
  • Create an easy way for yogis to enter the challenge and share their progress with friends.


Have you tried any of these yoga advertising ideas with your brand? Let us know how the advertising campaigns went. Do you have any other suggestions? Ideas? Tips?