Chances are, like most studio owners, you see your student base shift with the seasons. People come and go throughout the year, whether it’s because of time constraints, being out of town, work conflicts or any of a host of other reasons that can make taking the time to for yoga a challenge. You’ve probably … Continue reading Falling into Yoga: Tips for Seasonal Beginner Offers
Category Archives: Studios
It’s no secret that music can make or break any kind of wellness class. From the upbeat tunes in a favorite spin class to the soothing sounds of mantras in a yoga practice, the soundscape of a class sets the mood, tone and pace for its duration. As a yoga teacher, your music needs are … Continue reading How to Incorporate Music into Your Class Without Overpowering It
No matter how old we get, warm weather is still the signal to head outdoors and play. Whether it’s a beach or a summer hike in the woods, being outside is even more appealing this time of year. But, while warm weather makes for amazing picnics and barbeques, it can also make it harder to … Continue reading Keep your yoga students engaged this summer
So you quit your job and invested in your Yoga Teacher Training. Clutching nothing but a one-way ticket to Bali and a dream, you boarded a plane; your backpack brimming with your favorite Lululemon. You bent and breathed and bankrolled a journey of self discovery that has lead you to be the skilled and accomplished … Continue reading A Practical Guide to Pricing your Yoga Services
A yoga teacher training is a high cost product that requires high touch sales. There is a lot of noise and competition out there. Make sure you have done your research before marketing your training, so you’re able to easily answer students’ questions about your program in relationship to the larger market. To begin, consider … Continue reading How to Market a Yoga Teacher Training
A great way for yoga studios to get more students in the door is to build a beginner yoga series. Every yogi has to start somewhere. Even if they first hit the mat with a book or DVD in hand, chances are at some point they’ll want to try a class in a yoga studio. … Continue reading 8 Tips for Building and Marketing a Beginner Yoga Series
The first order of business for any yoga studio is attracting a strong base of students. Savvy yoga studio owners get creative to market their yoga studio with offers that make potential students sit up and take notice. Once in the door, yoga studios can worry about getting yoga students to want to come back. … Continue reading Marketing A Yoga Studio: 4 Tips for Getting Students in the Door