Yoga People is a full-service marketing agency that specializes in the yoga market. We deliver valuable growth and brand awareness for leading companies and emerging startups. Driven by our passion for yoga, we work with clients and our community to create effective and engaging campaigns that reach yogis around the world.
Founder
As Yoga People’s Founder and CEO, Matt is responsible for leading the company and guiding strategic initiatives. Matt draws from his expertise in product development, marketing and business development, and has lead projects for clients ranging from startups to Fortune 500 companies. He began practicing yoga at the age of 14, was a competitive rock climber and certified Wilderness EMT, and currently enjoys sailing and traveling.
E-Commerce
Jenny helps lead Yoga People’s e-commerce marketing efforts, crafting campaigns to drive growth in both online and offline channels for clients. Jenny is an award-winning marketer who has developed brand strategy, encompassing messaging, merchandising and more for an array of consumer product brands. An avid Crossfitter and former competitive gymnast, Jenny is new to yoga, and enjoys hiking with her dog Bondi.
Content Strategy
Amanda is responsible for leading content strategy and email marketing. She has 8 years of experience developing and implementing growth strategies for retail and e-commerce companies. While working at leading email marketing company, VerticalResponse, she acted as Marketing Coach – creating lead generating campaigns and email strategies for small to mid-size business. Amanda is as passionate about eating pistachio gelato, yoga and traveling.
Brand Strategy
At Yoga People, Katherine develops inspiring branding strategy that differentiates clients from the competition. Katherine has years of experience leading strategy at top ad agencies including Razorfish and Momentum London for clients that include Microsoft, XBox and Sony. She is a Vinyasa Flow and Yin Yoga Instructor, Ayurvedic Chef and avid traveler.
Social Media
Callie lives and breathes social media and yoga. As an avid Instagram users, published author and certified yoga teacher, Callie uses these skills to create and manage social media campaigns and contests that drive engagement, brand recognition and social influence for clients. Callie is very committed to her yoga practice, enjoys a good book, is passionate about traveling, and believes in the power of positive thinking.
Retreat & Event Marketing
Nicole helps guide retreat & event marketing for Yoga People’s clients, including the planning, coordination and marketing of international yoga retreats. Nichole brings 15 years of marketing experience in both planning and marketing for leading yoga schools such as Yoga Works Teacher Training Program. She is an E-RYT 200, RYT 500 Yoga Teacher and Trainer, Shamanic Reiki Healer, and a regular contributor to leading yoga and health websites.
Content Creator
Mary crafts compelling and informative yoga content for Yoga People’s clients. Mary draws on her expertise in multiple yoga styles and years of teaching experience to develop valuable content that engages yogis and strengthens brands. She is a RYT-200 certified yoga teacher who has trained extensively with master yogis in Jivamukti, Ashtanga, Power Yoga, and Triyoga, and has taught classes ranging from restorative to hot flow.